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Hello there – thank you for taking the time to visit with me and allowing me to share some about my consulting background.  And of course… I’d like to learn more about you, your business and how I can help you.

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Deepak Srinivasan

About Me:

My passion for technology and the digital experience has taken me across a wide range of consumer, enterprise and interactive businesses. And that passion is only exceeded by my commitment to crafting exceptional strategy in an actionable and measurable manner.

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I have helped bring multiple software and hardware products to market – in online b2c, consumer retail and enterprise.  And my actions have driven tens of millions in new and incremental revenue. In select cases these have also resulted in successful exits.

More about me:

> Verticals: have built plans and brought to market products in the following verticals.

  • deep technology (R&D)
  • smart cities / smart homes
  • IoT / edge compute
  • social media marketing
  • ad tech / mar tech
  • web, mobile video platforms

> Functions: have helped incubate, restructure, advise and operate the following functions in startups as well as larger pubic companies

  • business development (revenue)
  • strategic alliances (revenue)
  • product management / marketing
  • product strategy, repositioning

Consulting Cases:

Case 1: IoT Edge Compute (Smart Cities): Developed ground-breaking multi-$100 million dollar business, marketing and technology plan for major Silicon Valley company. Identified mission critical use cases for the Edge with emphasis on security. Engaged product, tech and business teams. Conducted market and customer discovery, developed functional PoCs. Validated partner ecosystem. Modeled detailed unit economics, including partner and solution integration costs. 

Case 2: BioTech Instrument maker – Consulting: Rebranded and repositioned bio-tech imaging company. Helped drive multi-million in new revenue opportunities. Conducted end to end business audit – identify problems and opportunities. Then implemented it. Revamped pricing, sales team incentives and marketing processes. Established new lead generation strategies and Identified and negotiated strategic alliances with biotech research labs and other device manufacturers. Opened up distribution channels in S. Asia and APAC.

Traits:

Build from first principles (clean sheet of paper).
Focus on latent needs of customers and markets.
Embrace deep technology (code, math, physics).
Connect greater strategy to the lowest tactic.
Willfully disregard the 5 day / 40 hr. week.
Self-reliant on marketing, web, social tools.

Tell me About You:

I’d love to learn a bit more about your business. Feel free to share an email and, if it makes sense, your phone number, so I can give you a call back.

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